The DSC Radio Show
Logo Design, Brand Identity, Web Design, Marketing
My role as web designer for 100.7 JACK FM allowed me to work closely with The Dave, Shelly and Chainsaw Show, San Diego's most dependably hilarious morning radio show! As their primary web liaison for over three years, I developed their promotional, social and marketing graphics and web pages, in addition to posting show content to the JACK FM website.
Originally branded with a grunge/rock look, the DSC imagery needed a refresh when JACK's music format changed from Adult Hits to Hot AC in 2014. I used bright colors and a sleek design to appeal to the station's younger and primarily female target audience. With new ownership in November 2015, JACK FM changed formats and rebranded the station as 100.7 KFM BFM, playing mainstream and classic rock. I assisted in developing a new brand image for the station and morning show before moving to Oregon in April 2016.