100.7 JACK FM Radio Promotions
Logo Design, Brand Identity, Web Design, Marketing
My role as web designer for KFMB Stations gave me the opportunity to create a vast variety of graphic elements for San Diego radio station 100.7 JACK FM, including logos, web pages, contests, promotional events and more. In 2014, JACK changed it's music format from Adult Hits to Hot AC. The change in sound prompted the branding and website redesign you see below, focused on reaching the new target demographics: youth and female.
With new ownership in November 2015, JACK FM changed formats and rebranded the station as 100.7 KFM BFM, playing mainstream and classic rock. I assisted in developing a new brand image for the station before moving to Oregon in April 2016.